Keith Lee, a popular food influencer with 16.5 million TikTok followers, is making waves in the DMV (D.C., Maryland, Virginia) area by visiting local restaurants and leaving tips in the thousands of dollars.
Better known as the “Keith Lee Effect.” Keith Lee, originally a mixed martial arts fighter from Detroit now based in Las Vegas, began critiquing restaurants during the pandemic.
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He is known for growing business in the establishments he visits, often turning them around almost overnight. Focusing on small, underrepresented, and struggling businesses, Lee not only gives them exposure, but financial support as well.
Keith Lee is known for paying his own way and placing orders anonymously. Some of the spots he’s visited so far include: Okonomi Asian Grille (Fairfax), Flavor Hive (Alexandria), Dukem (U Street, D.C.), Hong Kong Carryout (Northeast D.C.), and Smize & Dream (Woodley Park). Axios has shared more information about his restaurant visit.
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Keith Lee often provides guidance on how to use money wisely. He is now headed to Baltimore, but he continues to drop reviews for D.C. restaurants. Jerk At Nite owner Denville Myrie shared that Lee recently visited his Caribbean carryout in Northeast, leaving a $2,000 tip to cover free food for customers.