Hailey Bieber gave her first interview since welcoming her son, Jack Blues. The 27-year-old model, who missed this week’s Victoria’s Secret show, spoke to WWD about her brand, Rhode.
She shared how running a major brand presents challenges especially now as a new mom.
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She knows the road ahead won’t always be smooth but she’s ready for it. “Mistakes will happen. Obstacles beyond your control will come up, but it’s key to adapt and handle them,” she explained.
This month, Hailey introduced iconic ’90s model Claudia Schiffer as new face of her brand. She chose Schiffer, 54, to make sure her products connect with different generations.
Hailey revealed she had long dreamed of working with Schiffer. “When I think of Claudia, her iconic status stands out, plus her reach across age groups. I’ve been a big fan,” she said to WWD. “Her looks inspired me as a model, and they’ve been part of Rhode’s vision from the start.”